7M’s Coaching Business Diagnostic
You know you’re a good coach.
So why doesn’t your business show it?
You can create transformation for clients. That’s not the problem. The problem is figuring out why your coaching business still isn’t reflecting the quality of the work you KNOW you can do.
Takes less than 3 minutes.
The problem with guessing
Maybe it’s this. Maybe it’s that.
Every coach has a theory about what’s holding their coaching business back. Most of them sound reasonable. Very few have been tested.
If you're not assessing, you're guessing.
- Maybe you need more leads.
- Maybe your offer needs work.
- Maybe your message isn’t landing.
- Maybe you’re talking to the wrong people.
- Maybe it’s something else entirely.
But unless you know where the constraint actually is, you’re guessing. And guessing gets expensive.
What the diagnostic looks at
Seven places a good coaching business gets stuck.
The diagnostic looks across all 7 M’s of your coaching business to identify the one most likely creating your biggest constraint right now. Here’s one question from each.
How it works
Three minutes. One clear answer.
Answer honestly
The 7 M’s work together. A problem in one can show up as a symptom in another, which is why fixing the thing that LOOKS wrong doesn’t always change the result.
Your answers help me see those connections and identify where I’d investigate first. Answer for the business you’re actually running, not the one you’d like it to be.
It adapts to you
Your answers shape the follow-up questions, so I can look more closely at HOW a constraint is showing up in your coaching business.
Because identifying the area is only part of the diagnosis. I also want to understand what’s happening there, how it connects to the rest of your business and why it deserves your attention first.
Get your result
Complete the full diagnostic to see which of the 7 M’s appears to be holding your coaching business back right now, and WHY your answers point there.
You’ll get a short video from me, a written assessment of your result and a series of follow-up emails that help you look more closely at what’s happening and what I’d investigate next.

Who built this
Your business should be an expression of who you are.
I’m Dax Moy.
For almost 30 years, I’ve been coaching, mentoring and guiding experienced coaches who are brilliant at creating transformation for their clients...
...yet have ended up building businesses that don’t truly reflect who they are, what they believe, what lights them up or the lives they’d most love to live.
They love the coaching. But somewhere along the way, the business has started asking them to do work they don’t enjoy, hold back what they really think and give up far more of their life than they ever intended.
I help them build coaching businesses around who they ACTUALLY are. Their beliefs. Their strengths. The people they most love working with. And the life they want the business to make possible.
Because the business you built to change other people’s lives should make YOUR life better too.
Stop guessing
Find the one thing that’s actually in the way.
No hacks. No shortcuts. No hustle dressed up as peak performance. Just the truth about what your current way of operating is costing you.
Takes less than 3 minutes.
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