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The Frankenbusiness Problem
How experienced, capable coaches end up building businesses from borrowed solutions that create unintended demands, compromises and costs.
THE 7M'S / A COMPLIMENTARY REPORT
You're a great coach.
So why doesn't your business feel so great?
You can do ALL the right things and still build the wrong business.
You've learned the strategies. Made the investments. Put in the hours. Helped clients make extraordinary changes in their lives.
So why are you still working so bloody hard to create the business and life you imagined?
I think I know one possibility. And it has a name.
A 32-page report for experienced coaches who are tired of guessing what to fix next.
DAX MOY / THE 7M'S
SOUND FAMILIAR?
You were supposed to have more than this.
Not necessarily more followers. More courses. Or a more impressive collection of software subscriptions.
More of the LIFE your business was supposed to make possible.
Because a coaching business can be bringing in money, delivering real results and looking rather successful from the outside whilst feeling like a bloody expensive job from the inside.
01You're doing great work with clients, but finding the next one still feels harder than it should.
02You've tried so many growth strategies that your business is beginning to look like a collection of other people's good ideas.
03You spend more time promoting coaching than actually coaching.
04You've got clients, income, perhaps even a waiting list ... but less freedom than you expected.
05Every time you try to fix the problem, somebody recommends another thing to DO.
What if you're not failing at building your Dream Business?
What if you've become VERY good at building the wrong one?
MEET YOUR FRANKENBUSINESS
Excellent parts.
Wrong assembly.
Group programmes from one guru. High-ticket sales from another. Content strategies, memberships, paid ads, funnels, automation ... each borrowed from a business that appears to work beautifully.
All perfectly reasonable ideas.
But what happens when you stitch them together around someone they were never designed to fit?
You might create a business that works. But not one that works for YOU.
INSIDE THE REPORT
Not another list of things
you SHOULD be doing.
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The seven mistakes and their costs
Where Messenger, Message, Majik, Model, Money, Market and Marketing go wrong, and why the problem you can SEE may not be the problem you need to fix.
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A different way to build
The Dream Self → Dream Life sequence and the distinction between Impact, Influence and Income. A better direction, not another bag of tactics.
THE 7M'S
Seven areas.
One connected business.
When you're not getting enough clients, Marketing looks like the obvious problem. Fair enough.
But what if your Message isn't giving people a reason to care? Or your offer isn't right for the people you're attracting? Or your business Model can't actually deliver the life you want?
That's the point of the 7M's. To look beyond the symptom and investigate the whole business.
Because if you're not assessing, you're guessing. And guessing can get VERY expensive.
01 / MESSENGERWho you are and what you stand for
02 / MESSAGEThe philosophy people associate with you
03 / MAJIKYour distinctive way of creating change
04 / MODELThe business structure supporting your life
05 / MONEYHow value becomes commercial viability
06 / MARKETThe Dream Clients you most want to serve
07 / MARKETINGHow the right people notice, care and commit
BEFORE YOU CHANGE ANOTHER STRATEGY
Maybe it's time to stop fixing the wrong thing.
Read the report. See if you recognise yourself, your decisions and your business in it. Then ask yourself whether the next step should really be more effort ... or a better diagnosis.
DOWNLOAD THE 32-PAGE REPORT ↗Complimentary. No fake urgency. No seventeen-step funnel.
Already know you want to investigate what's holding your business back?
TAKE THE 7M'S COACHING BUSINESS DIAGNOSTIC ↗The diagnostic takes less than three minutes.
The Frankenbusiness Problem.
THE FRANKENBUSINESS PROBLEM / 32-PAGE REPORT