Your first clients rarely require a sophisticated funnel.
They require conversations, relevance and enough courage to actually invite someone.
Start close
Your first clients are often already one or two relationships away.
Make a list of people who already know you.
Past colleagues.
Professional contacts.
Friends of friends.
Communities you belong to.
People who have previously asked for your help.
Do not spam them with a launch sequence announcing your “revolutionary transformational ecosystem”.
Tell them clearly what you’re doing and who you can help.
Specificity makes introductions easier.
“I’m a coach now” gives people very little to work with.
“I’m helping newly promoted leaders who are struggling with confidence and decision-making” gives them a picture.
Then create useful public work around that problem.
Write.
Speak.
Share examples.
Answer questions.
Build Bonding before you have an enormous audience.
Then invite
You do not need to wait until 1,000 followers magically grant you permission to sell.
Offer a clear coaching engagement.
Who is it for?
What problem?
What format?
What price?
Your early clients also create learning.
Which problems recur?
What language do people use?
What outcomes matter?
What parts of your process work best?
Your first offer does not need to be your final offer.
It needs to be real enough to sell and good enough to deliver.
Get into contact with the market.
Coach.
Learn.
Improve.
The question
Who already knows enough about you to introduce you to the kind of person you want to coach?
Truth, joy and love
Dax