Want Dax To Help You Build A Coaching Business You Love?

This application is for established coaches whose work already creates meaningful results, but whose business no longer reflects the quality of what they do, the life they want or the person they’ve become.

I’m going to ask about your work, your clients, your results, your audience and what’s currently happening in your business and life.

It’s thorough because I can only form a useful initial diagnosis when I have accurate information about BOTH the symptoms you’re experiencing and some of the possible causes. But I’m not trying to get to the bottom of everything through an application form. That happens through conversation.

This isn’t an application for a specific programme. Your answers will help me decide whether you meet the minimum criteria, whether I believe I can genuinely help, whether we’re likely to work well together and whether further exploration would be valuable.

You don’t need to impress me. Truthful, specific answers will help me understand what’s actually happening. A polished application isn’t necessarily a useful one. An honest one is.

About You

1. What’s your full name? *

2. What’s your email address? *

3. Where are you based? *

4. Where can I learn more about you and your work? *Please share your website and the most relevant social profile, channel or community.

Your Work

5. Who do you coach and what meaningful result do you help them create? *

6. Tell me about the main programme or engagement you currently sell. *Please include what it helps people achieve, how it’s delivered, how long it lasts and what you currently charge.

7. Is this programme currently selling for £3,000 or more? *YesNot currently, but it has previouslyNoMy work is structured differently

8. Approximately how many clients have completed or are currently completing it? *

9. What results are clients ACTUALLY achieving? *Please give two or three specific examples rather than describing what the programme is intended to do.

10. What evidence do you have to support those results? *Please share links to relevant testimonials, case studies or other evidence where possible. If your work is confidential, explain what evidence exists and how it could be verified.

Your Audience and Business

11. Approximately how many people are in your current audience, email list or community? *Please include the approximate size of each relevant channel.

12. What evidence tells you that these people are meaningfully engaged with you? *Think replies, conversations, enquiries, event attendance, referrals or purchases rather than follower numbers alone.

13. What has been your average monthly income from coaching during the last three months? *Select the closest range based on revenue actually collected, not future sales or contracted revenue.Less than £3,000£3,000–£5,000£5,001–£10,000£10,001–£15,000More than £15,000

14. What’s working well in your business that you genuinely want to preserve? *

15. What’s no longer working as well as it should? *Describe the symptoms you can actually see or experience.

16. What do you currently believe is causing this, and what makes you believe that? *

17. What have you already tried to change or improve? What happened? *

Identity, Standards and Cost

18. What are you currently tolerating in your business or life that you know no longer meets your standards? *

19. Where does the way you’re currently operating feel least like YOU? *

20. What has your current way of running the business required you to become, suppress or repeatedly do? *

21. What is the current situation costing you? *Consider money, time, energy, enjoyment, confidence, relationships, freedom and missed opportunities.

Information

We don’t need to uncover the deepest cause here. I want enough information to see whether the visible problem may be connected to something underneath it and whether that deserves further exploration.

What You Want

22. What would you most like to change during the next 12 months? *

23. If that happened, what would become observably different in your results, working week and experience of your life? *

24. Why does this matter now? *What has made continuing as you are less acceptable than it was before?

Readiness and Fit

25. Who has final authority over meaningful decisions within your business? *I doI share authority with a business partnerAnother person or organisation has final authorityIt depends on the decision

26. If someone else is involved, what would need to happen before you could make a decision or invest in support? *

27. Are you ready, willing and practically able to make meaningful changes now? *YesI believe so, but I have concernsNot immediatelyI’m mainly exploring

28. What might prevent you from acting, even if we both believed the work was right for you? *

29. Where do you believe you need to take greater responsibility for what’s currently happening? *

30. What do you need from a coach or mentor for the relationship to be genuinely valuable, and what would make it unacceptable to you? *

31. Why are you interested in working with me specifically? *

Continuing the Conversation

32. How would you prefer me to contact you if I believe further exploration would be valuable? *WhatsAppFacebook MessengerEmail

33. WhatsApp number, including country code *

34. Facebook profile link *

35. Is there anything important that these questions haven’t allowed you to explain?