Are Your 40-hour 'Sprints' Building You A 40-hour Coaching Business Prison?

I'm willing to work up to 40 hours a week on my business over the next 90 days.

Now, that might not sound like a lot for most coaches reading this, but for me it's more than double my normal working week.

So yeah, I'm willing to work twice as much as I normally do.

But only if the business requires 20 hours a week or LESS when the sprint is done.

That's the agreement I've made with myself.

Because there's nothing wrong with a fixed period of focused effort.

Sometimes you've got to put your head down, build what needs to be built and do a bit more for a while.

The problem is that many of the 'growth strategies' sold to coaches don't create a TEMPORARY increase in workload.

They create a PERMANENT one.

More moving parts that fall apart the moment you take your foot off the accelerator.

(Not to mention getting up earlier to journal, meditate, walk 10,000 steps before your day even begins and then spending ANOTHER hour journalling and reviewing at the end of the day too)

And sure, the strategy MIGHT grow your revenue.

But if it also builds a business that needs 40, 50 or 60 hours from you every week just to keep working, what exactly have you created?

Growth?
Or another job with your name on it?

See, I don't think intensity is the problem for most coaches.

I think direction is.

A sprint makes sense when it takes you somewhere you actually want to stay.

It makes no sense when it creates a working life you'll immediately need to escape from.

So look, before you commit to the next big push, don't simply ask what the work could produce in the next 90 days.

Ask what the result will continue to require from you on day 91.

Because a 40-hour sprint should buy back your time.

It shouldn't build a 40-hour prison.