Thoughts, observations & provocations

Insights

Ideas about coaching, business, identity, marketing, freedom and the decisions that shape the work you do and the life your business creates.

01

What Will This Strategy Turn Your Coaching Business Into If It Works?

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02

The £20,000 Coaching Business Rebrand I Knew Wasn’t Right

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03

PERSON + POSITION + PROCESS

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04

Have You Built a Frankenbusiness Instead of a Coaching Business?

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05

How I Have a 90% Closing Rate Without Closing

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06

Why I Often Disinvite Coaching Clients at Renewal Time

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07

Are Your 40-Hour Sprints Building a 40-Hour Prison?

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08

I Stopped Making Coaching Offers for More Than a Year

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09

I Built My Coaching Business From the Last £325 in My Bank Account and a £10-a-Week Gym Job

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10

Every Time I Speak, I Get Coaching Clients

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11

Reduce Friction Rather Than Lowering Your Standards

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12

You Might Be Sitting on Years of Valuable Work While Struggling to Create Something New

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13

Has Your Coaching Business Started to Feel Like Another Boss?

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14

Why Taking 10 Days Away From Your Coaching Business Might Be Exactly What You Need

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15

How Great Coaches Choose the Right Coaching Clients

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16

Why a Simpler Coaching Business Often Works Better

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17

Why Every Coaching Business Problem Doesn’t Need to Become an Emergency

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18

How Behavioural Neuroscience Helped Me Understand PTSD and Change What Was Possible

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19

Why Coaching Programme Completion Depends on Commitment, Not Compliance

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20

Why Better Diagnosis Can Solve Coaching Business Problems Faster Than More Effort

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21

How I Became the Highest Paid Health Coach in the UK and Still Built the Wrong Business

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22

Why Even Experienced Coaches Struggle to Ask for Help

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23

Why Business Retreats Need to Create More Than Inspiration

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24

Why Even Expensive Business Coaching Advice Can Still Be the Wrong Advice

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25

Why Even Proven Coaching Business Strategies Still Fail in the Real World

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26

Why I Don’t Guarantee Income From Coaching Programmes

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27

Why Group Coaching Shouldn’t Feel Generic or Impersonal

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28

Why a Successful Coaching Business Should Need Less of You, Not More

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29

How I Sell £50,000 Coaching Programmes Without Complicated Sales Funnels

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30

How to Re-Engage an Email List After Years of Silence

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31

How to Build a Coaching Offer Ladder Without Watering Down Your Lower-Priced Offers

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32

Does Your Coaching Business Really Need a CRM?

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33

Why I Don’t Let AI Publish My Content Without Human Review

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34

Why Small Coaching Retreats Can Create Better Results Than Large Events

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35

Why Great Coaching Starts With Better Diagnosis, Not Faster Answers

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36

Why a Zero-Refund Rate Doesn’t Prove Your Coaching Programme Works

Read insight

Thoughts, observations & provocations

Insights

Ideas about coaching, business, identity, marketing, freedom and the decisions that shape the work you do and the life your business creates.

01

What Will This Strategy Turn Your Coaching Business Into If It Works?

Read insight
02

The £20,000 Coaching Business Rebrand I Knew Wasn’t Right

Read insight
03

PERSON + POSITION + PROCESS

Read insight
04

Have You Built a Frankenbusiness Instead of a Coaching Business?

Read insight
05

How I Have a 90% Closing Rate Without Closing

Read insight
06

Why I Often Disinvite Coaching Clients at Renewal Time

Read insight
07

Are Your 40-Hour Sprints Building a 40-Hour Prison?

Read insight
08

I Stopped Making Coaching Offers for More Than a Year

Read insight
09

I Built My Coaching Business From the Last £325 in My Bank Account and a £10-a-Week Gym Job

Read insight
10

Every Time I Speak, I Get Coaching Clients

Read insight
11

Reduce Friction Rather Than Lowering Your Standards

Read insight
12

Has Your Coaching Business Started to Feel Like Another Boss?

Read insight
13

Why Taking 10 Days Away From Your Coaching Business Might Be Exactly What You Need

Read insight
14

How Great Coaches Choose the Right Coaching Clients

Read insight
15

Why a Simpler Coaching Business Often Works Better

Read insight
16

Why Every Coaching Business Problem Doesn’t Need to Become an Emergency

Read insight
17

How Behavioural Neuroscience Helped Me Understand PTSD and Change What Was Possible

Read insight
18

Why Coaching Programme Completion Depends on Commitment, Not Compliance

Read insight
19

Why Better Diagnosis Can Solve Coaching Business Problems Faster Than More Effort

Read insight
20

How I Became the Highest Paid Health Coach in the UK and Still Built the Wrong Business

Read insight
21

Why Even Experienced Coaches Struggle to Ask for Help

Read insight
22

Why Business Retreats Need to Create More Than Inspiration

Read insight
23

Why Even Expensive Business Coaching Advice Can Still Be the Wrong Advice

Read insight
24

Why Even Proven Coaching Business Strategies Still Fail in the Real World

Read insight
25

Why I Don’t Guarantee Income From Coaching Programmes

Read insight
26

Why Group Coaching Shouldn’t Feel Generic or Impersonal

Read insight
27

Why a Successful Coaching Business Should Need Less of You, Not More

Read insight
28

How I Sell £50,000 Coaching Programmes Without Complicated Sales Funnels

Read insight
29

How to Re-Engage an Email List After Years of Silence

Read insight
30

How to Build a Coaching Offer Ladder Without Watering Down Your Lower-Priced Offers

Read insight
31

Does Your Coaching Business Really Need a CRM?

Read insight
32

Why Small Coaching Retreats Can Create Better Results Than Large Events

Read insight
33

Why Great Coaching Starts With Better Diagnosis, Not Faster Answers

Read insight
34

Why a Zero-Refund Rate Doesn’t Prove Your Coaching Programme Works

Read insight
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