How to Build a Coaching Offer Ladder Without Watering Down Your Lower-Priced Offers

I currently have clients paying £300 a month for group mentorship.

I also work with private clients paying £50,000 a year.

Same coach.

Same information being shared.

Very different offers and experiences.

And that's something I think coaches a lot of coaches don't really get.

They often treat their offer ladder as a hierarchy of how much access to THEM somebody can afford.

The inexpensive offer gets a little bit of help.

The expensive offer gets all of it.

Which means the lower someone enters the business, the less likely the offer is to contain enough depth to create a meaningful result.

I don’t think that’s particularly skilful.

The group creates community.

Range.

Shared learning.

The chance to see principles applied across situations you might never encounter alone.

Private coaching creates a different kind of space.

More focus.

More proximity.

More room to examine decisions that might not belong in front of a group.

Neither is automatically better.

They’re designed to do different work.

So look, if your offer ladder is simply the same promise divided into small, medium and large, perhaps price isn’t the REAL issue.

Perhaps you haven’t yet decided what each offer is uniquely responsible for helping someone achieve.