How to Re-Engage an Email List After Years of Silence

I’ve got around 10,000 people on my email list.

And I haven’t emailed them properly in more than three years.

So yeah, I COULD sit here worrying about open rates.

I COULD convince myself that everybody has forgotten who I am.

I COULD spend another month building a re-engagement campaign, cleaning the list and trying to create the PERFECT explanation for where I’ve been.

Or I could tell the truth.

My health needed my attention and by the time I got it in order, I'd pretty much forgotten I even HAD an email list.

I mean, I wasn't ENTIRELY gone.

I was still looking after the clients I’d already committed to serving and I have people spontaneously reach out to work with me, but I stopped writing emails and making new offers.

That’s what happened.

No dramatic marketing explanation required.

My point?

The people who WANT to hear from you don’t need a carefully manufactured comeback story.

They need a reason to care about what you’re saying NOW.

And the people who no longer want to hear from you can unsubscribe.

That’s fine too.

Because an email list isn’t valuable simply because thousands of names are stored inside an account.

It becomes valuable when there’s a living relationship between the person writing and the people reading.

Mine has been quiet for a while.

Now it’s time to find out which parts of that relationship are still alive.