Dax Moy

Have you built a Frankenbusiness instead of a COACHING business?

You've got the content plan from one coach.

The funnel from another.

The offer structure from the program you joined last year.

The sales script from the mentor who told you it was "proven".

And the daily routine from someone whose life looks absolutely NOTHING like yours.

Each piece made perfectly reasonable sense when you added it.

And sure, none of it was COMPLETELY useless.

Some of it even worked.

But every new idea added another moving part to a coaching business you no longer even recognise as your own.

The diagnosis

That's what I call a Frankenbusiness.

A business assembled from other people's clever ideas where every individual part appears useful but nothing truly belongs together.

The message attracts one kind of person.

The offer is built for another.

The marketing asks you to show up in ways you don't enjoy.

And the delivery model creates a working week you never wanted in the first place.

So you assume the answer is another tactic.

You tweak and fine tune your message.

You rebuild the offer... again... and again... and again.

You follow another marketing strategy and hope that THIS is the one that finally makes everything click.

But more marketing won't rescue an incoherent and misaligned business.

It'll just help more people to see how misaligned and incoherent you've become inside it.

So look, perhaps the next question isn't...

"What should I add?"

Perhaps it's...

"What have I built that I would never have deliberately chosen for myself?"

Because there's a MASSIVE difference between improving the individual parts of your coaching business...

And creating a business where those parts actually belong together.

Truth, joy and love

Dax

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