Dax Moy

I stopped making coaching offers for more than a year... and STILL ended up making more money than most coaches

I haven't been actively making new offers for more than a year.

That's not something I'm particularly proud of, but it IS the truth.

My health needed my attention, so most of the energy I had for the business went into looking after the clients I'd already committed to serving.

I continued to coach.

I continued to support people.

But I stopped doing the work that brought new people into the business.

I didn't email my list.
I wasn't regularly inviting people into conversations.
And I wasn't making offers.

So the business stopped growing.

Not because Facebook changed the algorithm.

Not because my audience stopped caring.

Not because I needed a cleverer funnel.

The truth

It stopped growing because I stopped asking people to work with me.

That's the simple truth of it.

And I think it's an important distinction because business problems aren't always knowledge problems.

Sometimes you know exactly what needs to be done but your health, capacity or life means you're not willing or able to do it for a while.

There's no shame in acknowledging that.

But there IS a problem if you keep pretending you need a new strategy when what you really need is to make a new decision.

My decision now is to begin again.

To write.
To reconnect.
To have conversations.
And to make clear, honest offers to the people I believe I can help.

Not by pretending the gap never happened...

But by telling the truth about where I'm standing and choosing my next step from there.

Truth, joy and love

Dax

P.S - Not saying this to brag, just sharing a simple truth... but while I WASN'T making offers, my coaching business was STILL making more money than most coaches are making because I'd set up up right in the first place.

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