Why Even Expensive Business Coaching Advice Can Still Be the WRONG Advice

Coaches often keep using a strategy LONG after they've realised it isn't right for them anymore.

Not because it's working.

But because they paid for it.

They invested £3,000, £5,000 or £20,000 and so abandoning the plan feels like admitting the money was wasted.

So they invest even MORE time, effort, energy and money trying to make the original investment make sense.

So, they rebuild the funnel.

Rewrite the message.

Force themselves to become more consistent.

And keep feeding a decision they would never make again today.

But the reality is that the money's already been spent.

The only useful question now is whether continuing to follow the strategy will take you closer to the business and life you actually want or further away.

If it does, continue.

If it doesn't, the most skilful decision might be to stop.

Not because the programme was worthless.

Not because the teacher was wrong.

But because information isn't valuable simply because you paid for it.

Its value depends on what it helps YOU create from where you're standing now.