I’ve Never Really Liked The Question “What Do You Do?”

Mostly because the answer is usually dull.

Today I might be sitting at my laptop building a diagnostic for coaches.

Tomorrow I could be shooting a video.

The day after that I might be writing something, teaching, working with a private client or disappearing down some ridiculous rabbit hole because an idea caught my attention.

Those are all things I DO.

But they don’t really explain me.

And they definitely don’t explain why I’ve spent nearly three decades doing this work.

That answer tells you far more.

I love my family. Obviously.

Especially the slightly bonkers bundle of energy that is my wife Deana.

I love training and exercising.

I love travel, standing on high mountaintops, beautiful tropical shores, jungles, deserts and arctic tundra.

I love reading.

I love learning.

I love thinking and puzzling things out.

And I love creating.

They don’t have to be MORE worthy.

MORE polished.

MORE impressive.

MORE like whoever the internet has currently decided they’re supposed to become.

They need to become more willing to show up as ALL that they already are.

That idea sits underneath almost everything I do.

They’ve learned which parts are acceptable.

Which parts are useful.

Which parts make money.

Which parts keep everyone happy.

And somewhere along the way, they start living as a reduced version of themselves.

Smaller.

Safer.

More manageable.

Less alive.

My work is about reversing that.

Helping people define, refine and align with the greatest version of the grandest vision they’ve ever held for who they could be.

And yes...

I KNOW how that sounds.

Flowery.

Potentially happy-clappy.

Possibly one pan flute away from a crystal workshop.

But I’m not talking about sticking affirmations on the fridge and waiting for the universe to deliver a Range Rover.

I believe in work.

Effort.

Standards.

Responsibility.

Hard decisions.

Awkward conversations.

Grazed knees.

Broken hearts.

Doing the things you said you’d do when nobody’s watching.

You have to decide.

Declare.

Demonstrate.

You have to stop hiding behind roles you’ve outgrown.

Stop performing identities that no longer fit.

Stop building businesses, relationships and lives that require you to abandon yourself in order to maintain them.

THAT’S the work I love.

Watching someone stand up, show up and speak up in ways they never thought they would.

Watching them realise that what they were chasing wasn’t a better version of themselves.

It was permission to finally become WHOLE.

So what do I do?

I coach.

I teach.

I write.

I create programmes.

I build diagnostics.

I ask awkward questions.

I sometimes point at things people would rather not look at.

What I really do is help people see what they’ve stopped seeing in themselves.

And then help them build lives and businesses that actually make room for that person to exist.

That’s what I love.